Last February, adidas launched Energy Boost, a groundbreaking innovation in running footwear technology featuring superior cushioning that allows runners to store and unleash energy more efficiently with every stride.
To continue their efforts for all things running, adidas is back with its annual King of The Road (KOTR), one of the most anticipated races across Southeast Asia. This year, adidas is pushing the limits for KOTR to be even bigger than before as it opens a new category exclusively for students 25 years old and under.
The 10K Relay for Students is set specifically to encourage the youth to get into a healthy, active lifestyle and to give them a chance to represent their alma mater. Students need to team up in pairs – one male and one female – with each running 5K to complete the total 10K distance. Winners don’t just get individual cash prizes; they will also win prizes for their schools.